Are beauty brands desperately trying to make #athleisure a trend in beauty? #Maybelline has jumped on this bandwagon to create a “high endurance” makeup collection in collabora...

Are beauty brands desperately trying to make #athleisure a trend in beauty? #maybelline has jumped on this bandwagon to create a “high endurance” makeup collection in collaboration with #Puma that supposedly allows women to dash from the gym to the street. Yea or nay, #Laundrites?💄 #alluremagazine

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Tricia Bennett | Licensed Esti @triciabennettbeauty

Nope. I work our bare faced so I can sweat and not clog up my pores.

Kelly @kmaloney412

Nayyyyyyyyyy. Why would you wanna work out with a face full of makeup

Alicia Roberts @aliciarobs

So we have to wear make-up when working out now? 🙄🤦‍♀️

Karon @karonf

I wouldn't wear it working out but I have a sweaty face and none of the various products I've tried for it have worked well so makeup that could survive just my walk to the metro in the summer would be great.

TB @the_zen_of_lux

That’s a hard pass.

Row M. @rowdeezy227

I think of this as MU for ppl in humid environment... and I go to gym after work. I wash face before and after but don’t take off all my eye makeup. It would be nice to have some products to use afterwards in case I go somewhere else.

Christopher Drummond @cdbeautynyc

Just another marketing ploy. It's the same product, probably....just different packaging and marketing

rapunzelkd @rapunzelkd

They should prob invest more in becoming cruelty-free than trying to push women into wearing makeup to the gym Lab Rats > Gym Rats

RhiG @rhiannegray

I think people should be able to wear make up in the gym if it makes them feel comfortable but I doubt anyone will rock the looks they advertised whilst working out haha

Cameo @cam_e_yo

I hate the athleisure makeup train, but god i hope this mascara turns out to be an amazing affordable tubular mascara!

@c_and_cats_

but it's just coloured crap, where's the foundation or concealer? where's the sweat proof brow product?

@c_and_cats_

@celestial_mess that's 100% not what happens

swamilee @swamilee

🤪I don't think we need makeup to workout. Anyway every innovation is good in my opinion.

Zita @fitbitchz

Nay. There is no innovation here. They’re just repackaging the same old shit.

Maggie Emmons @maggieemmons

@therealbobayna the diet Prada of beauty

🐁🐀 @gabriexllee

Why wear make up in the gym? Do you have to look flawless constantly 🙄

FASHION AND FRAPPES @fashionandfrappes

Never understood why it is so important to wear makeup in or around the gym - completely unnecessary

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